THE TOP 5 INSURANCE CUSTOMER EXPERIENCE TRENDS

Improving customer experience is a key strategy for insurers today. SMA research reveals that customer and agent expectations are top drivers of their business strategy, with the majority of insurers claiming customer experience as THE most important dimension of their business strategies.

These findings translate into major, strategic initiatives to improve customer engagement and experience, with 85% of North American insurers pursuing enterprisewide programs in that arena.

Register now to download a complementary copy of the SMA whitepaper and discover what five major trends have emerged that are motivating insurers to enhance business and technology capabilities to engage customers.

 

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